We are bombarded by messages all day every day through more channels than ever before. Buy this thing. Eat at this place. Wear this. Do that. Vote this way. Visit here. Follow this. Share this. It would be extremely overwhelming if we paid too much attention to it all.
When you make significant changes in your utility that impact customers (new billing system, new metering infrastructure, new policies, etc.), you may find yourself on the other side of the table. Suddenly, you’re the one who needs to develop and execute communications. Where do you start? How can you cut through the noise to ensure your message is heard?Read More