PHOENIX — June 7, 2017: FATHOM Water Management, Inc. (“FATHOM”), the leading software-as-a-service provider for water utilities, today announced that Lori Armstrong will join the company as Senior Market Development Manager. Based in Austin, Armstrong will help further advance the company’s expansion across the United States and strengthen existing customer relationships.
“It’s an amazing time to be joining FATHOM, a company that successfully leverages Big Data to drive efficiency and sustainability for both water utilities and their customers,’’ said Armstrong. “I’m excited to join the team and I am looking forward to learning more about the smart metering community and helping FATHOM grow.”
Armstrong has been a prominent part of the water industry for over two decades, amassing a wealth of industry experience. Prior to joining FATHOM, Armstrong played an integral role at ESRI, the leading international supplier of geographic information system (GIS) software.
Throughout her time with ESRI, Armstrong developed successful market strategies and industry specific products including the Water Utilities ArcGIS Data Model. Armstrong brought enormous value to ESRI through her ability to drive sales and build strong customer relationships and loyalty. She created and implemented the company’s Corporate Consultant/System Integrator Business Partner Program, which led to the recruitment of over 700 partners and over $13.8 million in sales, amounting to half of ESRI’s business partner program. Lori also currently serves on the International Council for the American Water Works Association (AWWA) and the MARC for the Water Environment Federation (WEF).
“Lori comes to FATHOM with an outstanding track record of career accomplishments and a deep understanding of software marketing in the water sector,’’ said Trevor Hill, CEO of FATHOM. ‘‘We are very pleased to welcome Lori to the team as our new Senior Market Development Manager and look forward to collaborating with her to support FATHOM’s continued growth.”
Lori’s addition to the FATHOM team comes shortly after the appointment of Amanda Nevins as Chief Financial Officer and two Regional Vice Presidents of Sales and Marketing: Doug Roy (West Coast) and Bob Flaherty (Northeast Region). These additions to the FATHOM team will benefit communities across the United States and build more resilient water systems.
FATHOM, the utility-to-utility Smart Grid for water technology leader, providing partners with comprehensive customer-to-meter solutions. Founded in 2003, the company has 150+ employees based in Phoenix, AZ with offices in Austin, TX and Alpharetta, GA with over 150 public water systems and partners globally. FATHOM offers a rapidly deployable, risk-free, cloud-based geospatial platform that transforms real-time meter data into proven, single-source, meter-to-cash managed services solutions. There is strength in numbers. To learn more, visit www.gwfathom.com.
Antenna Group for FATHOM